A brief introduction
Why your website needs search engine marketing
How is it done?
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion. Search Engine Optimisation is often the first stage of any Search Engine Marketing campaign. SEO is the process by which the pages of your website are structured in terms of their (primarily textual) content. Your website pages need to be seen to include certain elements in a particular order along with relevant content in order for a page to “rank” well with the search engines. To put it another way, your web pages must consist of content relevant to your business, which users will find useful, to stand a chance of being found in the search engines by those searching for your website. Once your pages have been “optimised” for the Search Engines, the real business of getting to the top of the search engine results pages (SERPs) begins.
To learn more about ACS Design’s search engine optimisation please download our “Search Engine Optimisation Guide” below.